One thing I love about visiting a farm is all the cool ‘old’ and new stuff you get to see. Farms are sometimes like old museums , with old tractors, equipment, furniture and buildings which make it feel as though you are walking back in time. Some of the more commercial farms do this intentionally as it helps to create an atmosphere for people visiting the farm that helps to create some very long lasting memories.
I once visited a farm on Vancouver Island which was especially memorable. The farm is called Merridale Cidery and it was not only a beautiful place to visit because of its tasty cider but because it is also has some of the coolest artifacts and antiques on site. Obviously the main operation of a farm is to be as functional as possible but having awesome décor, especially when you have a product that can be sold to the public, creates an additional stream of revenue which might not have ever been considered.
I believe a fantastic farm tour always starts on the drive-in which is usually up a nice rustic dirt road. Since farms are out in the country, the best place to start with beautifying your farm is to have a professional signage company design a sign which is both unique to you and the offerings of your farm.
I know what you might be thinking! “I own an egg farm, who would ever want to come see my farm.” Well you might be surprised! Eco-tourism is on the rise and as farming becomes increasingly competitive, it’s important to at least investigate the different revenue streams which may be available to you.
A good way to market your farm without wasting too much money is to get a full vehicle wrap which has the important information for potential customers. Many people today prefer to by directly from a farmer so if you have a system of selling your eggs or other products, let people know how they can do so. You may surprised by just how many people will drive to your farm just to buy a dozen eggs because it’s more than just buying eggs. It’s about having an experience and for people who love food, an experience is all part a delicious meal.
There are lots of other opportunities which exist to create additional revenue as well. It all depends on the products you offer, the location of your farm and your willingness to invite the public into your space. With the right attitude and advice, you can have a very successful eco-tourism busi